AnyKey assets and brand identity

Our name, a playful reference to the phrase “press any key to continue,” was chosen to convey the idea that anybody should be welcome in gaming.

Our logo, a mechanical keycap with an equality sign, was designed to represent that elusive key.

The AnyKey logo is meant to be universal symbol of respect and inclusion. We ask anyone who uses it as a sign of welcome to follow a few simple guidelines.

Using the AnyKey logo

Anyone who would like to use the AnyKey logo to promote our initiatives is welcome to do so provided they abide by the tenants of our Keystone Code and GLHF Pledge.

AnyKey affiliates, GLHF pledgers, partners, sponsors, and everyone else who uses our symbol is expected to act as a role model for inclusion through their behavior.

As long as you uphold our code of conduct, you are welcome to rep the AnyKey in your live stream, social media, websites, and print materials.

Color palette

Our palette is bright, bold, diverse, and full of super-sekrit meaning.

New leaf green is AnyKey's signature color. We use it represent our welcoming brand and the most important quality we value: compassion.

Orange tang stands for amplification and integrity. Fuchsia rush is the color of connection and respect. Electric cornflower signals empowerment and courage.

Our tertiary colors like forest aurora, tiger lily, raisin ape, and big indigo are used to reinforce their counterparts in monochromatic pairings.

New Leaf
HEX
#2FC872
RGB
47, 200, 114
CMYK
69, 0, 76, 0
Forest Aurora
HEX
#005E4A
RGB
0, 94, 74
CMYK
90, 39, 74, 31
Orange Tang
HEX
#F5902C
RGB
245, 144, 44
CMYK
0, 52, 94, 0
Tiger Lily
HEX
#D1461C
RGB
209, 70, 28
CMYK
13, 86, 100, 3
Fuchsia Rush
HEX
#B11478
RGB
177, 20, 120
CMYK
32, 100, 19, 1
Raisin Ape
HEX
#57145B
RGB
87, 20 91
CMYK
72, 100, 31, 25
Electric Cornflower
HEX
#3887F9
RGB
56, 135, 249
CMYK
72, 47, 0, 0
Big Indigo
HEX
#2026CC
RGB
32, 38, 204
CMYK
90, 83, 0, 0
Deep Currant
HEX
#2E2230
RGB
46, 34, 48
CMYK
72, 77, 53, 63
Intergalactic Black
HEX
#160919
RGB
22, 9, 25
CMYK
75, 76, 59, 79
Light Fog
HEX
#D0CED1
RGB
208, 206, 209
CMYK
17, 15, 13, 0
Storm Gray
HEX
#84848C
RGB
132, 132, 140
CMYK
51, 43, 37, 4
Title Font
Nevis Bold
Menu Font
Rubik Medium
Body Font
Gotham Book
Gotham Medium
Gotham Bold
Typography

At AnyKey we have three clear and friendly fonts that we have chosen to represent our brand. Nevis, a distinctive modern typeface, is used for our logo, titles and headlines.

For menu items and labels we utilize a typeface called Rubik. Gotham, which works well at any size, is our body font. We primarily use intergalactic black for our type, but any of the grayscale palette colors are acceptable.