Our name, a playful reference to the phrase “press any key to continue,” was chosen to convey the idea that anybody should be welcome in gaming.
Our logo, a mechanical keycap with an equality sign, was designed to represent that elusive key.
The AnyKey logo is meant to be universal symbol of respect and inclusion. We ask anyone who uses it as a sign of welcome to follow a few simple guidelines.
Anyone who would like to use the AnyKey logo to promote our initiatives is welcome to do so provided they abide by the tenants of our Keystone Code and GLHF Pledge.
AnyKey affiliates, GLHF pledgers, partners, sponsors, and everyone else who uses our symbol is expected to act as a role model for inclusion through their behavior.
As long as you uphold our code of conduct, you are welcome to rep the AnyKey in your live stream, social media, websites, and print materials.
Our palette is bright, bold, diverse, and full of super-sekrit meaning.
New leaf green is AnyKey's signature color. We use it represent our welcoming brand and the most important quality we value: compassion.
Orange tang stands for amplification and integrity. Fuchsia rush is the color of connection and respect. Electric cornflower signals empowerment and courage.
Our tertiary colors like forest aurora, tiger lily, raisin ape, and big indigo are used to reinforce their counterparts in monochromatic pairings.
At AnyKey we have three clear and friendly fonts that we have chosen to represent our brand. Nevis, a distinctive modern typeface, is used for our logo, titles and headlines.
For menu items and labels we utilize a typeface called Rubik. Gotham, which works well at any size, is our body font. We primarily use intergalactic black for our type, but any of the grayscale palette colors are acceptable.
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